How to Leverage Account-Based Marketing in New Categories

There is a new generation of startups pioneering into industries not yet ventured into before – no playbook included.

This is where account-based marketing offers up opportunities and nuances when your target buyer isn’t clearly defined.

In this episode, Anthony Kennada, VP of Marketing at Gainsight, talks about the long list of opportunities that ABM presents for companies entering or creating new categories.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Template B2B Growth - Episode 83

Template B2B Growth - Episode 83

Template B2B Growth - Episode 83

 

James Carbary
James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

Posted on August 23, 2016 in B2B Growth, B2B Sales

James Carbary

About the Author

James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

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