WHAT IS ALIGNED?

 Aligned is a 5-day virtual conference, taking place May 22-26.

Registrants will gain access to 50+ exclusive video interviews and presentations covering one key subject:

How B2B companies are aligning their sales and marketing organizations for growth in 2017.

Who should attend?

C-Suite Officers: CEOs, CMOs, CSOs, CROs, & COOs

Key Leadership: Presidents & General Managers

Operations: Business Analysts, Sales & Marketing Operations Leaders

Sales: VPs, Directors, Managers, Sales Ops, & Business Development

Marketing: VPs, Directors, Managers, Marketing Ops, & Demand Generation

Client Support: VPs, Directors, Managers, & Account Managment

Register today to get lifetime access to 25+ hours of exclusive content from the smartest leaders in sales, business development, demand generation, sales operations, marketing, and customer success as they reveal the exact strategies and tactics they use to drive alignment.

Scroll below to see the full agenda of all 50+ sessions, including session speaker, role, company, and title.

SPEAKERS

Learn from the brightest minds in B2B sales & marketing.

TRACY EILER

CMO

InsideView

JOHN BARROWS

Owner

JBarrows Sales Training

JILL ROWLEY

Advisor
Strategist

KEENAN

CEO

A Sales Guy

MICHAEL PICI

Director of Sales

HubSpot

SAMANTHA STONE

Founder & CMO

The Marketing Advisory Network

MATT HEINZ

President

Heinz Marketing

TIM SANDERS

Author
Keynote Speaker

AGENDA

Aligned '17 kicks off on Monday, May 22 at 8am EST with Gary Vaynerchuk's must-see keynote.

Registrants will have full access to each session once the session goes live in our virtual environment to watch (and re-watch) at their leisure.

The full publication schedule is below.

Monday, May 22:

  • Keynote Kickoff
  • 8:00am - Gary Vaynerchuk: CEO, VaynerMedia
  • The Reason Your Sales & Marketing Teams Aren't Aligned
  •  
  • Morning Sessions 
  • 9:00am - Tracy Eiler & Andrea Austin: CMO & VP Enterprise Business, InsideView
  • The Most Practical Guide to Executing Account-Based Strategies
  •  
  • 10:00am - Jon Dick & Michael Pici: VP Marketing & Director of Sales, HubSpot
  • An Insider's View: How HubSpot Aligns Sales & Marketing to Drive Growth
  •  
  • 11:00am - Jon Miller: CEO, Engagio
  • Using Account Based Strategies to Architect Alignment for the Best Customer Experience
  •  
  • Afternoon Sessions 
  • 1:00pm - Drew Woodcock: VP Sales, ChowNow
  • How ChowNow Grew Sales Team Headcount from 7-40
  •  
  • 2:00pm - Samantha Stone: Founder & CMO, The Marketing Advisory Network
  • 5 Sales Habits That Disrupt Marketing Success
  •  
  • 3:00pm - Sean Zinsmeister: VP Product Marketing, Infer
  • Why Product-Market Fit Builds Go-To-Market Alignment
  •  
  • 4:00pm - Jared Moore: VP, AMX Logistics
  • How AMX Used Sales Ops to Grow Revenue from $200k to $25M in 2 Years
  •  
  • 5:00pm - Peter Mollins: VP Marketing, KnowledgeTree
  • Don't Be Condescending: Sales Enablement is Revenue Enablement
  •  
  • 6:00pm - Udi Ledergor: VP Marketing, Gong.io
  • Should Sales Development Report to Marketing or Sales?
  •  
  • Tuesday, May 23:
  • Keynote Kickoff
  • 8:00am - Jill Konrath, Bestselling Author
  • How to Get More Sales in Less Time with Sales & Marketing Alignment
  •  
  • Morning Sessions
  • 9:00am - Tim Sanders, Bestselling Author
  • How Marketing Partnerships Can CRUSH Your Greatest Sales Challenges
  •  
  • 10:00am - Max Altschuler: Founder, Sales Hacker
  • How Revenue Teams Build Alignment in the Modern World of Selling
  •  
  • 11:00am - Dionne Mischler: Founder & CEO, Inside Sales by Design
  • The Right Way to Design Your Inside Sales Team
  •  
  • Afternoon Sessions
  • 1:00pm - John Barrows: Owner, JBarrows Sales Training
  • The Role of CRO, Case Studies, & the "Pod" Approach in Sales & Marketing Alignment
  •  
  • 2:00pm - Lena Shaw: Director of Marketing & Growth, LeadGenius
  • Fundamentals of Data-Driven Sales & Marketing Alignment
  •  
  • 3:00pm - Brewster Stanislaw: VP Product & Strategy, Bizible
  • How Multi-Touch Attribution Works
  •  
  • 4:00pm - Marcus Cauchi: Trainer, Sandler Sales Management
  • Why 'Culture Eats Strategy for Breakfast' Applies to Alignment
  •  
  • 5:00pm - Giles House: CMO, CallidusCloud
  • Why Your Data is Instrumental for Alignment
  •  
  • 6:00pm - Michael Pici: Director of Sales, HubSpot
  • How HubSpot Aligns its Product, Marketing, Sales, and Service Teams
  •  
  • Wednesday, May 24:
  • Keynote Kickoff
  • 8:00am - Tucker Max: Co-founder, Book in a Box
  • A 3-Time New York Times Best Selling Author Explains Messaging
  •  
  • Morning Sessions
  • 9:00am - Keenan: CEO, A Sales Guy
  • Building a Structure Around a Sales Culture for Alignment
  •  
  • 10:00am - Allen Gannett: CEO, TrackMaven
  • Conflict: The Secret Ingredient for True Alignment
  •  
  • 11:00am - Dave Brock: CEO, Partners in EXCELLENCE
  • How to Use Playbooks to Get & Keep Sales & Marketing on the Same Page
  •  
  • Afternoon Sessions
  • 1:00pm - Jamie Shanks: CEO, Sales for Life
  • How to Use an Insights Committee to Create Content that Marketing Loves & Sales Uses
  •  
  • 2:00pm - Carlos Hidalgo: Founder & CEO, VisumCX
  • The Key to Achieving a Common View of the Customer
  •  
  • 3:00pm - Trent Roberts: VP Strategy & Administration, FitzMark
  • How Inc 5000 Companies Align BDRs, Brokers, & Operations
  •  
  • 4:00pm - Adam Harless: Sales Operations Lead, Prezi
  • Sales Ops Principles: From Enterprise Logistics to High Tech Startups
  •  
  • 5:00pm - Ankur Srivastava: CEO, SwarmSales
  • The Future of Sales: Social Selling
  •  
  • 6:00pm - Tyler Lessard: VP Marketing, Vidyard
  • How to Wow: Using Personal Video to Get the Attention You Deserve
  •  
  • Thursday, May 25:
  • Keynote Kickoff
  • 8:00am - Trish Bertuzzi: CEO, The Bridge Group
  • The Right & Wrong Way to Align Your Team with Account Based Revenue
  •  
  • Morning Sessions
  • 9:00am - Jill Rowley, Advisor & Strategist
  • The Most Important Driver of Alignment - The Customer
  •  
  • 10:00am - Thomas Watanapun: Sales Manager, ZeroCater
  • How to Create a Data-Driven Sales Culture
  •  
  • 11:00am - Will Clarke: Revenue Ops, Hellosign
  • Bringing on Sales Ops: The First 120 Days at a High Growth Company
  •  
  • Afternoon Sessions
  • 1:00pm - Shawnna Sumaoang: Director of Marketing, Highspot
  • How Marketing Can Feed Sales the Content They Need
  •  
  • 2:00pm - Morgan Ingram: Sales Development Manager, Terminus
  • Creative Sales Development Strategies & Why They Succeed
  •  
  • 3:00pm - Alex Lynn: Sales Development Manager, Outreach
  • How Outreach Grew From 0 to 2,000 Customers in 16 Months
  •  
  • 4:00pm - Jake Jorgovan: Creative Strategist, Outbound Creative
  • Aligning the Agency: How to Focus Goals & Drive Growth
  •  
  • 5:00pm - Andrew Lockwood: Sr. Manager of Analytics & Solution Design, Kenco
  • How Kenco Creates Meaningful Sales Analytics to Drive Rep Activity
  •  
  • 6:00pm - Zak Pines: VP Marketing, Bedrock Data
  • Using a Single Resource for Sales and Marketing Operations
  •  
  • Friday, May 26:
  • Keynote Kickoff
  • 8:00am - Tony Hughes: Managing Director, RSVPselling
  • How Customer Experience is Tied to Sales & Marketing Alignment
  •  
  • Morning Sessions
  • 9:00am - Matt Heinz: President, Heinz Marketing
  • Get Marketing to Embrace Revenue Responsibility & Create an Aligned Culture
  •  
  • 10:00am - Matt Benati: CEO, LeadGnome
  • Account Planning: The Key to Sales & Marketing Alignment
  •  
  • 11:00am - Andy Paul, Bestselling Author
  • The Paradigm is Wrong: Why Do We Separate Sales & Marketing?
  •  
  • Afternoon Sessions
  • 1:00pm - Craig Rosenberg: Chief Analyst, TOPO
  • What the Most Aligned Teams Are Doing to Fill Pipeline & Drive Revenue
  •  
  • 2:00pm - James Carbary: Founder, Sweet Fish Media
  • How a Podcast Can Align Your Sales & Marketing Teams
  •  
  • 3:00pm - Jeff Kirchick: VP Enterprise Sales, Next Caller
  • How Next Caller Grew Revenue 40% for 16 Consecutive Months
  •  
  • 4:00pm - Marijke Kemble: President, Inside Sales Team
  • How & When to Outsource Inside Sales for Your Organization
  •  
  • 5:00pm - Josh Harcus: Sales Enablement Evangelist, PandaDoc
  • What Does Sales Enablement Really Mean?
  •  
  • 6:00pm - Marylou Tyler, Bestselling Author
  • Alignment in Action: Real World Success Stories
  •  
  • *All session times are EST

EVENT PARTNERS

This free virtual event is presented by Ambition, EngagioSweet Fish MediaON24, Sales Hacker, Hubspot, Vidyard, & Gong.