In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.
Kristen shares 4 practical ways to align your ABM efforts with sales for better results:
- Get together during the planning stages, not later in the process
- Attend the same training & conferences as the sales team
- Share the same tech stack to share common language & responsibilities
- Visit customers with the sales team for better customer conversations when both departments are represented.
Kristen will be speaking more on this topic at next month’s #FlipMyFunnel conference, August 8th in Boston.
Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).