In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.
Adam shares keys he’s found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.
He breaks down each key to alignment, including:
- Owning the outcome – MQL’s are not the goal. Contracts are the goal.
- Ownership mindset – Marketers need to know what happens all the way through the funnel for their channel.
- Creating goals that align with the outcome – not fluffy marketing goals
- Establishing Collaboration and Transparency with Sales
Want help developing your plan to become an influencer & thought leader?
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).