Setting Your Team Up for Better Sales & Marketing Alignment

In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.

Adam shares keys he’s found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.

He breaks down each key to alignment, including:

  • Owning the outcome – MQL’s are not the goal. Contracts are the goal.
  • Ownership mindset – Marketers need to know what happens all the way through the funnel for their channel.
  • Creating goals that align with the outcome – not fluffy marketing goals
  • Establishing Collaboration and Transparency with Sales

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on September 12, 2018 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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