Felix Tarcomnicu

Content marketing has changed the way companies approach the sales process. Prospects are not pushed but pulled inside the sales funnel through great, relevant, and engaging content. For salespeople, content marketing has the potential to become a powerful tool that can close more deals. Here are five ways B2B sales teams can leverage content marketing.

As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters. Take a look at what experts are saying the world of content marketing will look like in 2016.