Author Archive:

Future Hacking (and the Marketing Conversation)

In this episode we talk to Joe and Bix Bickson, Founders of Bickson Squared and pioneers of “Future Hacking.”

How to Use the CLTV Model to Identify the Key Levers in Your Business

In this episode we talk to Babak Azad, Founder of Round Two Partners.

3 Things You Should Know About Driving Organic Traffic

In this episode we talk to Janel Scott-Lind, Digital Marketing Manager at DatabaseUSA.

The 5 Top Challenges Facing B2B Marketers in 2017

In this episode we talk to Tukan Das, CEO and Co-Founder at Leadsift.

The Forgotten Marketing Persona

In this episode we talk to Steve de Mamiel, Director at Hostopia and author of “The Mongrel Method”.

Category Design (and When Your Company Needs To Do It)

In this episode we talk to Jennifer “JJ” Johnson, Chief Marketing officer at Tenable.

How to Actually Convert Your Readers With Content

In this episode we talk to Simon Thompson, the Founder of ContentKite.

4 Customer Retention Tactics for B2B Brands

In this episode we talk to Louis Gudema, President of revenue + associates.

Why Only 21% of Marketers Can Measure Their Revenue Impact

In this episode we talk to James Thomas, CMO of Allocadia.

An Outside the Box Approach to B2B Influencer Marketing

In this episode we get to talk to Tyler Farnsworth, Managing Director at August United.

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