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The 3-Minute Process to Improve Sales Performance at Scale

You know the saying: different strokes for different folks?

How to Create an Indispensible Signature Experience For Your Customers

Once you have your customer’s attention, what is their buyer experience?

If you’re only communicating on an as-need basis, what’s separating you from your competition?

Learn how to create an indispensible signature buyer experience.

5 Steps to Build a B2B Brand from the Inside Out

The best brands are built from the inside out.

A lot of the times we focus on how we communicate to the marketplace, not realizing how strongly our internal systems correlate with our external brand.

Learn this 5-step process to build your brand starting on the inside.

A 3-Part Demand Generation Strategy That Works

Demand generation is ultimately all of your marketing efforts in a nutshell.

With a data-driven strategy, you can spend less energy hunting down leads and more time helping them discover and accept your product on their own.

Learn this 3-part demand generation strategy to track how potential leads progress from being mildly interested in the product to actively entering the sales funnel.

How to Integrate Your Brand’s Story into a Sales Call

Your brand’s story is an essential selling point that might be falling by the wayside.

Not only do you need to clearly define what you’re selling, but you need to express why you’re selling it.

Learn the elements of a brand’s story and how to use that story to drive sales.

How to Reassure Clients That Your Product is Here to Stay

What does competitive barbecuing have to do with B2B sales?

As a metaphor for how to make your business stand out and maintain customer loyalty, there’s a lot to be learned.

Listen to how a quote about barbecue made this CEO re-evaluate which elements are most important for maintaining B2B customer loyalty.

How to Find Product Market Fit Through Your Salesforce

You know the value of your product, and you know exactly what type of client could use it, right?

But if nearly all potential clients tell you that your product is interesting, but not right for them, then how well do you really know your product market fit?

Learn how this VP of Sales stopped banging his head against the wall, and started figuring out the actual market fit for his product.

Are You an Emotionally Intelligent Leader?

The #1 reason people leave their jobs is because they don’t like their bosses.

Of course, the reasons why people don’t like their bosses could be limitless, but generally it boils down to this unfortunate reality: there is a lack of emotionally intelligent leadership.

Avoid this pitfall and increase employee productivity by becoming an emotionally intelligent leader with these tips.

Sweet Fish Media’s 7 Core Values

Your values determine your actions, and the culture you create is the result of those actions.

These 7 values are the driving factor behind everything we do.

Why Technology Won’t Solve Your Sales Problems

Over the course of the last ten years, we’ve seen the current generation of sales and marketing leaders are rightfully thinking that software will help with their jobs, but software is no silver bullet.

You have to approach the issue with eyes wide open.

When push comes to shove however, software is an enabler, both of good habits as well as bad habits.

It helps further develop good habits, and further entrenches the bad ones.

You have to know what you expect, and know your sales process, before you even think about implementing CRM software.

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