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How Predictive Analytics Impacts Your Account-Based Marketing Strategy

First things first, you have to get past your fear of data.

Data is not as hard to consume as it might seem.

Learn how predictive analytics can come alongside and benefit your account-based marketing strategy.

Why Account-Based Sales Development Has Risen to the Top

With account-based sales development, the more specific and focused you can be for your client the better.

You’ll be able to track core metrics, gain specific insights to see how well the process is working, what’s successful, and what needs to be adjusted.

Learn how implementing account-based sales development can benefit your company.

Playground Rules For Aligning Sales, Marketing, and Customer Success

Successful customer relationships are fueled by alignment within a company.

To be culturally aligned there needs to be common knowledge of the company’s ultimate objective, and how every person contributes to that goal.

Learn the ins and out of how your customer relationships thrive when your teams beat to the same drum.

How to Drive Actual Sales with Social Media

If you are avoiding social media or have no idea how to use it, don’t get overwhelmed.

Social media is rooted in the fundamentals of communication that have been around for decades.

Learn how to use social media to drive actual sales.

How to Turn Customer Churn Into Customer Upgrades

Customer success teams are built to serve and sales teams are built to sell.

Instead of being at odds with one another, align them in a way to create a dream team.

Learn how to maximize the relationship between the two to avoid customer churn.

4 Attributes of a Successful (But Still Likeable) Leader

So much of being a leader is about how you treat people.

As valuable, or as commodities; as knowledgeable, or as nobodies. Your view completely colors the way you do business.

In this episode Nifer Sims, Head of HeyNifer Digital Marketing, eloquently shares the relationship between your view of people and your business success.

3 Steps to Building a Referral-Based Business

When people talk about your brand, what do they say?

From customers to competitors, open communication and a high quality of service are the common threads to igniting positive referrals.

Learn these three steps to building a referral-based business.

How to Lead the Unspoken Sales Conversation Between You and Your Customer

In any sales conversation, there are two conversations happening: one between the seller and the buyer, and one between the buyer’s ears.

Truth is, most salespeople are focusing on the wrong conversation.

Learn how to sell to the point using this strategy.

How Authenticity Can Impact Your Prospects, Customers, & Sales Team

Stop being salespeople, and start being humans.

If your product isn’t going to help a prospect, be honest and do what’s in their best interest.

Learn how this level of authenticity impacts your prospects, customers, and sales team.

How to Turn Your Sales Team into a Dream Team

Prospects are more informed than ever, and B2B sales reps often struggle to add value in sales conversations.

Effective strategies for sales training and coaching can make sales reps better at engaging buyers, and help reps close more deals.

Learn how to turn things around by turning your sales team into a dream team.

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