Author Archive:

Stop Sending Fruit Baskets: The Art of Strategic Gifting

When it comes to strategic gift giving, you need to be asking “What is the most I can do for this client or prospect?” and then work backwards from there.

Learn how to give over-the-top gifts that sweep people off their feet.

Mobile Sales Enablement: 4 Ways to Leverage Mobile for Outbound Sales

Salespeople must have the best materials at their fingertips in the moments when a prospect either becomes a buyer or walker.

Mobile sales tools are a great way to enable your sales team by providing them with optimal sales media.

Learn four ways to leverage mobile sales enablement tools for outbound sales.

How to Scale a Sales Team: 5 Lessons from the CEO of Yesware

One of the trickiest questions every founder faces is: “When do I build my sales team?”

It’s a tricky question, because there is no perfect answer.

CEO of Yesware shares his knowledge of building and scaling Yesware’s sales team.

5 Specific Ways This Podcast Has Impacted Our Business

In our 100th episode, we dive into how our podcast content strategy helps us create real, substantial relationships with our ideal clients.

We cover our five biggest takeaways, how we added $1.2 million to our pipeline in the first 90 days, and how the podcast grew to over 1,000 downloads per day.

We’re sharing the details of our podcast content strategy, because you can do what we’re doing.

How to Avoid the F-Word in Business

If there is brand equity in the B2C marketplace, is there such a thing as sales equity in the B2B world?

In the B2B marketplace the value of the individual you’re selling to is paramount.

Learn how to build trusted relationships with your B2B customers and how to avoid the F-word in business.

How to Measure the ROI of Conference Networking

In 2012, there were over 270,000 conferences in the U.S. alone.

Conferences allow people to not only educate themselves, but also connect with like-minded people.

We are so inundated with heaps of virtual noise, that having a face-to-face conversation with someone is so valuable.

Learn how to strategically vet, asses, and track ROI on the best conferences for your company.

How to Roll Out a Social Selling Enablement Program in Your Sales Organization w/ Kirsten Boileau

Social selling is about matching your selling behavior with the new buyer journey, and changing the behavior of an entire organization is no easy feat.

Learn how to build, deliver, and scale a social selling enablement program in your sales organization.

A Podcast for the Not-So-Pretty Parts of Business

Joel Boggess started ReLaunch Show in 2014, but he wanted to frame it a little differently than similar shows.

ReLaunch Show invites people to talk about the not-so-glamorous parts of their businesses. The result is one of the most transparent business podcasts out there.

The Art of Copywriting: How to Tap Into 95% of Your Prospect’s Brain

When it comes to the psychology of sales and lead generation, if a person’s subconscious isn’t activated, they’re not going to take action.

In this episode, learn how to tap into the subconscious of your audience to attract and retain leads from the “Bruce Lee of Sales and Lead Generation”.

Why You Should Understand Your Clients’ Corporate Culture

Every potential client has a culture, and not every culture will jive well with your own.

If a client is going to drain you and your employees, then they aren’t the right fit for your company.

Learn the importance of understanding your clients’ cultures.

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