Author Archive:

A Brief Guide to Social Media for Church Planters

There’s a world of opportunity to build a brand on various social media—why shouldn’t churches take advantage?

Listen in as Joe Peña from Relentless Church in Las Vegas shares the success his church has found in a single year by taking advantage of community hashtags, Facebook ad tools, Periscope, and more.

The 4 Crucial Components in the Sales Acceleration Formula

Managing a sales team requires about 50,000 moving parts.

Between hiring, strategizing, educating, executing, evaluating, and adjusting…things can get chaotic.

Here is a broken down formula for hiring a sales team, building a strategy, managing a team, and generating demand.

How to Turn Marketing From a Cost Center to a Profit Center

Marketing and sales are two sides of the same coin.

We explain why marketing should start speaking in terms of revenue impact—and how to get marketing and sales to start aiming for the same goals.

Forbes Says This Is a “Must-Attend Conference”

PubCon is one of the largest marketing conferences in the world.

Yet, despite the massive size of this “marathon conference,” you somehow walk away feeling like the people you were around were friends and family.

Melissa Fach, Social Community Manager at PubCon, tells us how to make this conference as valuable as possible for you.

How to Inject Gospel-Centric Culture in 3 Areas of Your Church

The gospel is everything. It’s non-negotiable, really, when it comes to church planting priorities.

But how to make sure it’s at the center of your church?

That’s the topic of discussion today with Brad Andrews, Pastor of Preaching and Vision at Mercyview in Tulsa.

How to Get Your Whole Company to Sell to Ideal Customers

You’ve heard of account-based marketing. And a new buzzword is account-based sales development.

These aren’t enough—businesses should move toward account-based everything.

You’ll learn how to do that here.

How to Equip Your Resellers to Sell Like Rockstars

Over 70% of the world’s goods and services are sold through a channel, through some kind of third-party distributor.

In this episode, Jen Spencer will sell you on using resellers to grow your business and teach you how to do it.

3 Weekly Priorities of a Church Planter

It’s always helpful to clearly schedule the most important things in your week.

For pastors, this means asking yourself how much time you’ll devote to sermon prep, leadership development, and the vision of your church.

Here is one man’s blend in those three areas. His schedule will help you think through yours.

International Growth: How to Overcome 3 Common Challenges

Why should your business consider international growth?

Maybe the better question is, why not?

If you’re interested in international growth, here’s some advice on how to expand your business across national borders for a living.

How B2B Companies Can Reduce Churn

When you look at ways to optimize churn rate, it transforms the entire customer experience—and that’s not something to take lightly.

Here is some valuable advice about how to recover from mistakes, whether voluntary or involuntary, and keep from losing your customers.

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