Author Archive:

How to Market To and Through Channel Partners

There are producers of products and there are the end users of those products. Then, there are middlemen in between, or “channel partners.”

They’re incredibly valuable in the world of marketing and sales, but you have to know what you’re doing.

Check out this awesome advice to learn how to involve channel partners in your growth strategy.

Finding the Potential in Ministry Gaps

Jason Parrish from The Well in Salt Lake City has seen a lot of deficiencies in ministry turned into blessings.

Hear why Jason defines ministry GAPs as “Glorious Amounts of Potential.”

Why You Should Read These 3 Articles on the Hubspot Sales Blog

If you’re in B2B sales, and you’re not reading the Hubspot Sales Blog on a regular basis…then start today.

During this interview, we chat with Emma Brudner, the Section Editor of the Hubspot Sales Blog, about sales interview questions, subject lines, and a terrible prospecting email.

These 5 Habits Will Help You Crush B2B Sales

Bad habits can get your sales team into a mess, but good habits can make them more productive with far less effort.

Here are five disciplines that will help you organize your sales efforts and ensure that your energy isn’t wasted anywhere.

Proven Strategies to Make Cold Calling Work For You

Cold calling isn’t dead.

We reveal the surprising success of cold calling and a proven systematic consulting process here.

Learn to Acquire, Nurture, and Convert B2B Leads With This Conference

B2B LeadsCon is a conference for B2B marketers that focuses on tactical roadmaps to help marketers acquire, nurture, and convert leads.

Leslie Bacon shares more on these three areas and explains how the upcoming conference in New York City can help you navigate the complexities of B2B lead generation.

How to Delegate Without Dumping

It’s one thing to give someone a responsibility at your church, and another to equip them to do it.

Hear how Kevin Campbell and the other pastors at Elevate Church in San Diego use a unique volunteer system to raise up a “dream team” of servants.

The Crucial Shift That Needs to Happen in Sales

Sales has become so impersonal that people are automatically filtering messages into their mental graveyard.

A drastic shift needs to happen if salespeople are going to connect with their potential customers.

Aaron Frazin, Founder of Charlie App, shares with us why salespeople need to slow down and how they can personalize their sales process.

3 Insightful Ways to Be More People-Focused In Sales

Managing a sales team takes a lot of grit.

Having a people-focused mentality will help better steer any salesperson or manager through their workday.

In this episode, Richard Harris shares three insightful ways to be more people-focused in sales.

One Church Planter’s Acts 29 Story

Brad Borowski has been lead pastor of D3 Church in Winnemucca, NV for a year and a half, but the church officially joined the Acts 29 network only within the last few weeks of this recording.

Listen in to hear Brad talk about what that long A29 assessment process was like—and why his church wouldn’t have made it without help from larger organizations.

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