Author Archive:

How This Company Increased Sales 300% by Scaling Back

For most companies, the typical trajectory is to launch in a tester market, learn, shift, and slowly expand into more markets as demand increases.

PivotDesk pretty much did the exact opposite. Ginevra Figg transparently shares the story and strategy that lead to PivotDesk’s success.

The 7 Deadly Sins of Product Demos

Is your company completely missing the mark with it’s product demos?

Product demos can be an incredible sales tool, but many companies are making mistakes that squash any hope for a sale.

The inner workings of what makes product demos successful or not is revealed here.

3 Ways B2B Companies are Missing the Mark

B2B sales has taken a major shift.

Has your sales team kept up with the changes?

Here are three mistakes your B2B sales teams is probably making and how to solve them.

A Brief Guide to Social Media for Church Planters

There’s a world of opportunity to build a brand on various social media—why shouldn’t churches take advantage?

Listen in as Joe Peña from Relentless Church in Las Vegas shares the success his church has found in a single year by taking advantage of community hashtags, Facebook ad tools, Periscope, and more.

The 4 Crucial Components in the Sales Acceleration Formula

Managing a sales team requires about 50,000 moving parts.

Between hiring, strategizing, educating, executing, evaluating, and adjusting…things can get chaotic.

Here is a broken down formula for hiring a sales team, building a strategy, managing a team, and generating demand.

How to Turn Marketing From a Cost Center to a Profit Center

Marketing and sales are two sides of the same coin.

We explain why marketing should start speaking in terms of revenue impact—and how to get marketing and sales to start aiming for the same goals.

Forbes Says This Is a “Must-Attend Conference”

PubCon is one of the largest marketing conferences in the world.

Yet, despite the massive size of this “marathon conference,” you somehow walk away feeling like the people you were around were friends and family.

Melissa Fach, Social Community Manager at PubCon, tells us how to make this conference as valuable as possible for you.

How to Inject Gospel-Centric Culture in 3 Areas of Your Church

The gospel is everything. It’s non-negotiable, really, when it comes to church planting priorities.

But how to make sure it’s at the center of your church?

That’s the topic of discussion today with Brad Andrews, Pastor of Preaching and Vision at Mercyview in Tulsa.

How to Get Your Whole Company to Sell to Ideal Customers

You’ve heard of account-based marketing. And a new buzzword is account-based sales development.

These aren’t enough—businesses should move toward account-based everything.

You’ll learn how to do that here.

How to Equip Your Resellers to Sell Like Rockstars

Over 70% of the world’s goods and services are sold through a channel, through some kind of third-party distributor.

In this episode, Jen Spencer will sell you on using resellers to grow your business and teach you how to do it.

Back to Top