Why You’re Wrong About Radio Advertising

Since the ‘80s, video (along with anything else new) was going to “kill radio.”

Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.

In this episode, Mark Lipsky, President and CEO of The Radio Agency, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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James Carbary
James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

Posted on August 1, 2016 in B2B Sales

James Carbary

About the Author

James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

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