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What is Owned Media? Your 2024 Guide
B2B Marketing
What is Owned Media? Your 2024 Guide
Owned media refers to the channels an entity has complete control over. From blogs, social media, newsletters, and more, make the most of owned media.
Beth Bagley
March 11, 2024
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Thought Leadership: What it is + How to Build it
#Leadership
Thought Leadership: What it is + How to Build it
There are a lot of benefits that come with being a thought leader. Take your expertise to the next level with our thought leadership guide.
Beth Bagley
March 11, 2024
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Brand Marketing: How to Build a Strategy with Examples + Tips
B2B Marketing
Brand Marketing: How to Build a Strategy with Examples + Tips
Brand marketing is promoting and shaping a distinctive image, values, and perception around a product or service to attract and retain customers.
Beth Bagley
February 20, 2024
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What is B2B Lead Generation? How to Find B2B Leads
B2B Marketing
What is B2B Lead Generation? How to Find B2B Leads
B2B lead generation is identifying and attracting potential business clients to generate sales opportunities and foster business relationships.
Beth Bagley
February 20, 2024
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Blog vs Podcast: Which is Best for Your Company?
#HowToPodcast
Blog vs Podcast: Which is Best for Your Company?
Should you distribute content with blogs, podcasts, or both? Learn more about each channel and best B2B content practices for great results.
Beth Bagley
February 15, 2024
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Average Podcast Length: Keep Listeners Engaged & Coming Back For More
#HowToPodcast
Average Podcast Length: Keep Listeners Engaged & Coming Back For More
How long should your podcast be? Learn what the average podcast length is and how you can keep those valued listeners engaged and coming back for more.
Beth Bagley
February 15, 2024
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35 Things to Talk About on a Podcast
#HowToPodcast
35 Things to Talk About on a Podcast
There are endless things to talk about on a podcast, and we cover 35 of them. From business to true crime, there's a topic for everyone.
Beth Bagley
February 15, 2024
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How to Create a Killer B2B Content Marketing Strategy
B2B Marketing
How to Create a Killer B2B Content Marketing Strategy
B2B content marketing strategy is the crafting of valuable content to engage business clients, enhancing brand awareness and driving sales.
Beth Bagley
January 30, 2024
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How To Write a Podcast Script
#HowToPodcast
How To Write a Podcast Script
Podcast Scripts can help elevate your podcast by keeping it organized and on topic. Here are a few best practices for writing a podcast script.
Beth Bagley
December 18, 2023
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Brand Affinity: The Future of Marketing
B2B Marketing
Brand Affinity: The Future of Marketing
Brand affinity refers to the connection and relationship that a consumer has with a brand. It goes beyond mere recognition or awareness.
Beth Bagley
December 18, 2023
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Creating a Captivating Podcast Intro
#HowToPodcast
Creating a Captivating Podcast Intro
Creating the perfect podcast intro is essential to creating a captivating podcast. Let us help you create the best podcast intro.
Beth Bagley
December 18, 2023
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Media Brand: What It Is, Types, Strategies, & Examples
Blog Post
Media Brand: What It Is, Types, Strategies, & Examples
A media brand is the future of B2B marketing. It connects the buyers to your brand in a personable, valuable way. Learn why you need a media brand.
Daniel Sanchez
January 30, 2023
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Want to go deeper? Check out B2B Growth.