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Facebook Dark Posts | Sweet Fish Media

Facebook Dark Posts: Why Every Small Business Owner Should Be Using Them

Believe it or not, Facebook isn’t trying to make marketing your product difficult.

Facebook is protecting your customers better than you can while handing you the tools to reach your audience more effectively than ever.

Introducing, the Facebook dark post (aka “unpublished posts”).

4 Key Performance Indicators that Prove the ROI of Your Content Marketing

The owner of a business may not “get” content marketing, but even a technically disinclined leader understands cold, hard numbers.

If a content marketer can track the ROI of their activities through key performance indicators and prove the value to decision makers, they’ll find themselves instantly more influential and less often on the defensive during budget conversations.

8 Tasks Every Entrepreneur Should Be Outsourcing

What is an hour of your time worth? How much value could you create for your business by spending one hour laser-focused while you hired a resource to take care of the minutiae getting in your way?

Here are 8 tasks you should be outsourcing to start gaining momentum today.

Never Write a Bad Blog Post Again (use this 12-point checklist)

Anyone can write a blog post.

Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult.

We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.

6 Ways Periscope Can Engage Your Audience and Grow Your Business

Periscope may turn out to be the most valuable social media tool in 2015. But how do brands take advantage of it? How can Periscope help you reach your audience?

Here are a few ideas.

Dear Business Owner: You’re Doing Twitter Wrong (Here Are 8 Ways to Fix It)

Every social media platform has it’s own hacks — those inside tips and tricks that help you get the most of your time on that platform. Follow those hacks, and you’ll discover a powerful tool for connecting with potential clients. Ignore them, and you’ll curse the day the you ever signed up for an account.

We’ve used Twitter to attract more than 120,000 targeted followers for our team and our clients. Here you’ll find 8 of our best hacks, guaranteed to help take you from Twitter ZERO to Twitter HERO.

7 Ways an Accounting Firm Could Dominate Social Media

The results of a 2014 survey by SocialCPAs and the Association for Accounting Marketing (AAM) shows how much and how well accounting firms are using social media platforms.

The results? Not much and not well.

The good news is that if your competitors are — and I quote — “struggling with the basics” of social media, it gives your firm an opportunity to shine! Here are 7 guidelines to help you get started.

7 Business Blogs That Are Better Than an MBA

The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales.

We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.

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