Don’t put your blog in a box.
Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.
Learn how this Hubspotter skyrocketed their sales blog by experimenting with their persona and content.
In order to win in sales, you have to meet a need, you just need to discover where you best fit into your customer’s business.
Learn how to become so ingrained in a client’s business that they can’t live without you.
Can you imagine how much valuable data you could pull from 5.4 million sales pipeline transactions?
Well, luckily for all of us, somebody did.
Learn about some staggering findings from an InsideSales pipeline management study.
Every founder was once that raw entrepreneur trying to get the marketplace to pay attention to their idea.
Then, as success is reached, the founder typically transitions into a CEO role where building the team becomes more important than the individual tasks themselves.
Learn the three things you need to know to smoothly transition from founder to CEO.
B2B companies are so fearful to get creative with their branding that they stick to the basics like features and pricing, and completely pass over making an emotional connection with their audience.
Learn how you can use humor and novel ideas to make your B2B brand stand out.
Most companies record their sales calls, but few of them are doing anything with those recordings.
Your sales calls hold powerful information that will be able to help future sales reps.
Learn best practices for using your recorded sales calls in this 5-step process.
Think of sales as a game, don’t worry about the commission.
It’s a game that can be played well with the right attitude, preparation, and execution.
Learn how a Mike Ditka mantra positioned this sales team for success.
You need to be asking yourself “How can I make the consumer’s job easier [with every piece of content]?”
Content gives you the ability to add value or a little boost to the consumer’s day.
Learn how content can help strategically nurture leads throughout the entire sales cycle.
In sales, you could be the most charismatic, friendly rep, but if your product does not deliver value then you won’t make the sale, period.
Learn the truth about needing to be liked in sales.
Spoiler alert: it does not matter.
If you can’t tie your solution to one of the top 3 priorities of the organization, then your chance of creating urgency is pretty much zero.
You have to know the priorities of the decision makers, how to speak their language, and what they find important in order to close the deal.
Learn the fundamentals of creating urgency in your offer.