Sometimes, the existing market doesn’t lend itself to the category of your product or service.
In that case, you might have to branch out and create your own category.
In this episode, we talk about the unique challenges of working outside of established business categories and how to successfully meet those challenges.
If the general rule for sales managers is to have 10+ years experience, then Kevin Chiu is the exception.
Kevin joined his company as a 20-something sales manager with little experience and an insatiable hunger to learn.
Learn the 10 lessons this young sales manager learned early.
An email from a company tells you about their great product, but a coworker tells you about a lousy experience with that same company and/or product.
There is no playbook when entering or creating a new industry.
This is where account-based marketing offers up unlimited opportunities.
Learn about several of these opportunities in this episode featuring Anthony Kennada from Gainsight.
Customer success teams are built to serve and sales teams are built to sell.
Instead of being at odds with one another, align them in a way to create a dream team.
Learn how to maximize the relationship between the two to avoid customer churn.
The right way to do things is to use selling tools (phone, email, etc) to connect with your customers, but if you don’t have a method of logging all customer communications, you’re leaving deals and money on the table.
Building out a sales comp plan can be tricky business.
There are a number of variables to factor in to keep your best reps happy and hungry.
Learn the four must-know parts of a knockout sales comp plan.