Category Archive for: B2B Sales

How to Create a Content Marketing Strategy From Scratch

To get prospects emotionally connected to your business, you must understand two things: the questions prospects have throughout the buyer journey and what makes your business remarkable.

If you can tie these two together, you’ve got a content marketing strategy made for success.

Learn this concept and everything from understanding the buyer journey to measuring success.

How to Increase the Effectiveness of Your Google Ads by 96%

Optimizing the creative elements of advertisements often gets overlooked, but the impact it has on ad effectiveness is staggering.

Why You Shouldn’t Be Measuring Your Time at Your Desk

Wouldn’t it great to be evaluated on the results of your labor rather than how many hours you spend chained to your desk?

For some companies, what employees can produce in terms of results is far more important than how many hours they stay in the office.

Learn why this CEO has implemented a flexible work schedule and why you should too.

How to Form a Transparent Communication Strategy

How much information is too much information?

Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.

In the modern craze for transparent communication, you need to have a strategy in place to figure out how much to share with your employees and customers.

The 4-Part Framework for Every First Sales Call

A first sales call is like a first date.

You need a plan in place so that you don’t embarrass yourself out of a second date.

This 4-part framework helps you avoid those pitfalls.

Sales vs. Marketing: Is This Seriously Still a Problem? [Here’s What To Do]

The idea that sales and marketing need a marriage counselor has been around for years, but is it really still a problem?

Unfortunately it is.

Here’s a look at why this is still an issue and how you can get your teams to kiss and make up.

Why You’re Wrong About Radio Advertising

As it turns out, video did not kill the radio star.

In fact, radio has grown and splintered to produce multiple highly targetable audiences.

Here’s how to use radio advertising to reach your target audience more effectively.

3 Ways Sales Teams Can Use Big Data

Do you know how to manage email marketing data once you buy it?

The reality is list companies aren’t going to ship you something that’s ready to drop into one-to-one emails, because they don’t know your business that well.

Learn the different marketing routes to take and how to execute each with precision.

Stop Wasting Money on Banner Ads That Don’t Convert

People’s minds have been trained to glaze over online ads.

So what’s an advertiser to do?

Learn how to create quality ad and user experiences through non-standard display advertising.

How to Leverage the Voice of Your Customers Throughout the Sales Cycle

The voice of your customers packs a punch.

How are you harnessing and using this powerful voice?

Learn how to leverage this powerful voice throughout your sales cycle.

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