So you took the plunge and decided to launch an interview-based podcast for your brand.
You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description…you’ve been staying super busy ramping up for the launch of the podcast.
Then in hits you….
You have to start interviewing other humans on your podcast, and you have no clue how to do that.
Well have no fear, because I’m gonna tell you the secret to a great interview.
You’ve got to nail the pre-interview.
Following only one marketing strategy is like trying to get in prime physical shape by only doing sit-ups. Sit-ups are great for strengthening and toning your abs, but they don’t do much for your cardio health, flexibility, or stamina. You must have a well-rounded workout plan to successfully hit your fitness goals. The same is…
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Relationships are complicated. Ask anyone.
They involve emotions, opinions, desires…and if you want them to go the distance, relationships require lots of time and energy.
Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality.
Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).
The right way to do things is to use selling tools (phone, email, etc) to connect with your customers, but if you don’t have a method of logging all customer communications, you’re leaving deals and money on the table.
In order to build a fine-tuned sales machine, technology is a given.
There are sales tools to streamline everything from contacts to conversion, so in order to know what your company actually needs, you need to start asking questions.
Learn four questions to ask when evaluating sales technology.
When it comes to the psychology of sales and lead generation, if a person’s subconscious isn’t activated, they’re not going to take action.
In this episode, learn how to tap into the subconscious of your audience to attract and retain leads from the “Bruce Lee of Sales and Lead Generation”.
Ever wonder what makes films like Star Wars and Wizard of Oz cult classics?
It all boils down to the story.
Learn this 10-part story cycle that differentiates your brand, connects you to your customers, tackles conflict, and comes out victorious.