Most likely, your salespeople talk more about your business than the prospect’s problems. Business owners don’t want to be pummelled with numbers and technical talk: they want you to solve their problems.
After interviewing Matt Remuzzi, founder of the bookkeeping service CapForge.com and exceptionally good at closing deals, we came away with four things your salespeople can do to turn prospects into customers.
Cold emails . . . most people quiver at the thought of them.
In today’s technology-driven world cold emailing is a common form of introductory conversation, and the majority of marketers do not know how to use it appropriately.
Here is some insight on how to do it right.
Every sales process has underlying assumptions.
Your sales team must assume the customer either understands their own problems fully, partially, or not at all. The question is, are those assumptions correct?
If we take a minute to follow his historical outline, you’ll be able to see whether your sales process is stuck in the past—or ready to address the modern customer’s needs.