Category Archive for: Content Marketing

How This Company Outsources 90% of Their Content

Building your content marketing strategy can be daunting.

Between blogs, vlogs, podcasts, webinars, ebooks, infographics, cheat sheets, and case studies, it can be helpful to know what’s been a success or a waste of time for other companies.

Learn the tactics and best practices that grew this company’s web traffic from 20 to 6,000 sessions per week.

3 Essential KPIs to Track Today

At first glance, metrics can look like a mad jumble of numbers.

With so many to choose from, how do you know which ones to track and how to get the most out of the numbers?

Sweet Fish Media’s 7 Core Values

Your values determine your actions, and the culture you create is the result of those actions.

These 7 values are the driving factor behind everything we do.

Creative Content Marketing Tactics For the Top of Your Funnel

The white noise of content marketing is deafening to your ideal customers.

If you’re going to differentiate yourself in the market, you have to get creative.

Learn creative tactics and strategic moves to stand out and fuel your funnel.

Everything You Need to Know About Agile Content Marketing

Discovering what your audience wants is difficult, and a 6-month content map isn’t always the best strategy.

That’s where agile content marketing comes in.

Learn the benefits of agile and how you can incorporate it in your organization.

Rogue Blogging: How to Build Relationships Through Your Blog

People are leery to engage with a corporate blog if they think they’re being sold something.

Your blog should be a tool to establish trust, build rapport with your audience, and experiment with new ideas.

Discover this creative blog strategy in this week’s episode.

Why Experimenting With Your Blog Persona Can Reap Big Rewards

Don’t put your blog in a box.

Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.

Learn how this Hubspotter skyrocketed their sales blog by experimenting with their persona and content.

How Content Can Nurture Leads In All Stages of The Sales Cycle

You need to be asking yourself “How can I make the consumer’s job easier [with every piece of content]?”

Content gives you the ability to add value or a little boost to the consumer’s day.

Learn how content can help strategically nurture leads throughout the entire sales cycle.

How to Get Started With Account-Based Marketing By Flipping Your Funnel

Account-based marketing all comes down to the hustle.

It takes time and intentionality, and is about connecting with the one instead of “spraying and praying” to the masses.

Learn how this company grew by flipping their sales funnel on its head.

Marketing is Dying and What To Do About It

A new wave of of content marketing is upon us and most marketers don’t realize they’re drowning.

Companies need to align sales and marketing processes to be data-driven in order to stay at the top of the heap.

Gain insight into the future of marketing and the direction marketers need to take in this episode.

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