Category Archive for: Content Marketing

4 Key Performance Indicators that Prove the ROI of Your Content Marketing

The owner of a business may not “get” content marketing, but even a technically disinclined leader understands cold, hard numbers.

If a content marketer can track the ROI of their activities through key performance indicators and prove the value to decision makers, they’ll find themselves instantly more influential and less often on the defensive during budget conversations.

Never Write a Bad Blog Post Again (use this 12-point checklist)

Anyone can write a blog post.

Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult.

We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.

7 Business Blogs That Are Better Than an MBA

The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales.

We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.

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