WHAT IS CONTENT SUMMIT?

Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies & tactics.

Each session from this summit is delivered by a B2B marketing executive or thought leader. 

SPEAKERS

Learn from B2B marketing executives & thought leaders who will help you take your content to the next level.

MATT HEINZ

President

Heinz Marketing

TRACY EILER

CMO

InsideView

SANGRAM VAJRE

Co-Founder & CMO

Terminus

BRIAN KARDON

CMO

Fuze

DAVID FORTINO

SVP Audience & Product

NetLine

ANTHONY KENNADA

VP Marketing

Gainsight

JEANNE HOPKINS

Executive VP & CMO

Ipswitch

GABE VILLAMIZAR

Head of B2B Marketing

Lucid Software

AGENDA

The content from this virtual event will be delivered straight to your inbox over the course of 5 days.

Sign up today to learn content strategies & tactics from the brightest minds in B2B marketing.

Day 1

  • Morning Sessions 
  • 10 Examples Where Video Beats Text
  • How Artificial Intelligence Impacts Content Marketing
  • The Benefits of Branded Podcasts
  • How to Build an Organic Keyword Strategy
  •  
  • Afternoon Sessions 
  • How to Get Massive Engagement on Your LinkedIn Content
  • A Streamlined Process for Creating Case Studies that Convert
  • Using Persona Insights to Drive Your Editorial Calendar
  • How to Use Content to Drive Recruiting
  •  
  • Evening Sessions
  • How to Structure a Modern Content Marketing Team
  • Hacking Content Marketing w/ Predictive Analytics
  • How to Get Featured on Huge Publications
  • Developing B2B Content from Idea to Promotion (and Everything in Between)
  •  
  • Day 2:
  • Morning Sessions
  • How to Use Video Throughout the Buyer's Journey
  • Create Better Content by Letting Marketing & Sales Collaborate
  • How a Finland-Based Company Manages the Content Workflow of Their Global Team
  •  
  • Afternoon Sessions
  • How to Create Content for ABM
  • Mastering Employee Advocacy with Content
  • How to Adjust Your Content Based on the Buyer's Digital Body Language
  • How to Use Analytics to Drive Your Content Marketing
  •  
  • Evening Sessions
  • How to Produce 10x Content
  • The Content You Need for Sales Enablement
  • Everything You Need to Know About Content Promotion
  •  
  • Day 3:
  • Morning Sessions
  • 6 Types of Snackable/Shareable Content
  • How to Pair Content Marketing with Search, Web, & Conversion
  • Everything You Need to Know About Agile Marketing
  • How to Guarantee ROI for Your Content
  •  
  • Afternoon Sessions
  • How Marketing Can Help Sales Crush It With Social Selling
  • What To Do When Your Podcast Audience Isn't Growing
  • 15 Types of Effective Drip Email Campaigns
  • How to Capture Your Buyer's Attention with Contextual Content
  •  
  • Evening Sessions
  • Driving Pipeline Growth with Content: A CMO's Perspective
  • A Simple Framework to Create "Pain Point" Messaging
  •  
  • Day 4:
  • Morning Sessions
  • How to Bake Your Product Into Your Content
  • A Proven 8-Part Formula for Content Creation
  • How to Capitalize on the Content from Your Conference
  •  
  • Afternoon Sessions
  • Avoid These 3 Mistakes When Creating Buyer Personas
  • A 10-Part Storytelling Framework
  • Creating Content Through Local Meetups
  • A Proven Framework for Creating Content on LinkedIn
  •  
  • Evening Sessions
  • The Personalization Imperative
  • 6 of Our Highest Performing Content Campaigns
  • Account-Based Marketing: Flipping the Funnel on Content
  •  
  • Day 5:
  • Morning Sessions
  • How to Create Content That Search Engines Love
  • 10 Ways to Grow Your Audience on YouTube
  • How Account Based Intelligence Can Power Your Content Marketing
  •  
  • Afternoon Sessions
  • A Content Marketing Tech Stack That Gets Results
  • The Secret to Using Content to Drive Sales Leads
  • How to Develop & Maintain an Ongoing Webinar Series
  •  
  • Evening Sessions
  • 3 Reasons a Podcast Should Be Part of Your ABM Strategy
  • Measuring the Impact of Content on Pipeline Contribution & Conversion
  •  

EVENT PARTNERS

This free virtual event was made possible by Sweet Fish Media & NetLine.