In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan.
Maria shares how to cast a vision that gets other departments (and your entire company) excited about contributing to the role of marketing. We discuss how to engage other departments in projects Marketing is working on, to generate more sharing throughout the organization.
She shares her thoughts on going from a CM-“No” to a CM-“Yes” by flipping the script on typical social media policies & collaborating on ideas with individuals throughout your organization.
We also preview a fun session at the #FlipMyFunnel Conference Maria will be heading up, along with some other great names in B2B Sales & Marketing: Account Based Marketing Family Feud
Her fellow panelists will include:
John Barrows, Trish Bertuzzi, Bridget Gleason, Justin Gray, Matt Heinz, Katie Martell, Kash Razzaghi & Samantha Stone
To get your tickets at for the upcoming event, August 8th in Boston go to: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).