How to Customize Your Content for Account-Based Marketing

If you have an account-based marketing strategy, you understand that it’s rooted customization.

In order for this tailored approach to be successful, you have to deliver customized content and a personalized experience to every account.

In this episode, Hana Abaza, VP of Marketing at Uberflip, explains three account tiers for an ABM approach and how to strategically deliver content.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

B2B Growth - Episode 166 Quote 1

B2B_Growth_-_Episode_166-03

James Carbary
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on August 24, 2016 in B2B Sales

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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