Why Your Value Prop is Probably Terrible

Is your value prop actually communicating your company’s value?

These days people want to know specifically what you’re bringing to the table. Having a vague value prop will only frustrate and confuse potential customers. This ConversionXL blog post goes into detail of what a value prop is and is not, and how to create a good one.

In this episode, Eric Sharp, Founder of ProtoFuse, chats with us about the importance of a well-defined value prop. He also talks about how to articulate your value proposition on your website so that it increases conversions, leads, and sales.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Episode 72

Episode 72

Episode 75 Quotes 3

James Carbary
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on May 25, 2016 in B2B Sales

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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