In this episode we talk to AJ Wilcox, Founder of B2Linked.
AJ shares best practices around each component to a successful advertising campaign on LinkedIn.
He breaks down each step & where some companies miss the mark in each area: Audience, Message & Offer.
Want help developing your plan to become an influencer & thought leader?
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).