Data analytics has exploded as a business topic. Why? Because it’s so incredibly informative.
Today’s guest is Marni Edelhart, Programming Manager for the Direct Marketing Association. In this episode, she explains the Marketing Analytics Conference, a conference meant for data scientists looking to understand the challenges brands are facing, and for marketing executives who want to understand all the possibilities of analytics.
You’ll hear about personalizing the customer experience (in a non-creepy way), strategies for optimizing data, and how to hire the right people.