Where to Go to Harness the Power of Data Analytics

Data analytics has exploded as a business topic. Why? Because it’s so incredibly informative.

Today’s guest is Marni Edelhart, Programming Manager for the Direct Marketing Association. In this episode, she explains the Marketing Analytics Conference, a conference meant for data scientists looking to understand the challenges brands are facing, and for marketing executives who want to understand all the possibilities of analytics.

You’ll hear about personalizing the customer experience (in a non-creepy way), strategies for optimizing data, and how to hire the right people.

You can find this interview, and many more, by subscribing to Conference Notes on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary
James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

Posted on May 24, 2016 in Conferences

James Carbary

About the Author

James is the founder of Sweet Fish Media, a podcast agency for B2B brands. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B marketers achieve explosive growth.

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