In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.
Follow Andrea on Twitter: @andreamkayal
Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.
Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.
Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel Conference: B2BGROWTH
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).