First things first, you have to get over your fear of data.
Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics:
How do you increase sales productivity? What makes your marketing more effective?
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).