Email personalization goes beyond using a recipient’s first name.
You need to think about how that person best receives content.
In this episode, Reyndert Coppelmans, VP of Demand Generation at Studytube and author of Upstart.io, discusses email personalization and ways to differentiate your emails using customization tools & persuasion styles.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.