The Effectiveness of Email Personalization in Sales and Marketing

Email personalization goes beyond using a recipient’s first name.

You need to think about how that person best receives content.

In this episode, Reyndert Coppelmans, VP of Demand Generation at Studytube and author of Upstart.io, discusses email personalization and ways to differentiate your emails using customization tools & persuasion styles.

You can find this interview, and many more, by subscribing to the The Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Content Marketing Ep 13 Quote 1

Content Marketing Ep 13 Quote 2

Paige Southard

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

Posted on August 30, 2016 in Content Marketing

Paige Southard

About the Author

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

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