Sweet Fish Media’s 7 Core Values

Sweet Fish Media Values - Relationships are our oxygen

Our passion for genuine relationships is the reason we do what we do.

At first glance, Sweet Fish may look like just another content marketing service, but we’re about so much more than generating content. Our end-to-end podcast service is focused on establishing and maintaining real relationships with real people.

The podcasts themselves are the fuel for a well-oiled content marketing machine, but we believe the relationships we help our clients create (with the guests featured on their show) are equally—if not more—valuable than the content itself.

At the end of the day, relationships are the backbone of everything. Engineering these relationships for our clients, and then watching them flourish . . . well . . . it makes our souls smile.

Our passion for relationships shines through, not only in the service we provide, but in the way our team interacts with one another.

Since our entire team is remote, we bust our tails to make sure everyone on the team feels connected —whether in a coffee shop in Chattanooga or a living room in Orlando.

Creating a vibrant team dynamic that stretches across an entire country isn’t easy…but it’s worth it. Our clients experience excellence in our service, as a result of a team that loves what they do…and who they get to do it with.

Sweet Fish Media Values - WE TELL PEOPLE WHY THEYRE AWESOME

We’re intentional about telling people exactly how their strengths and personalities make the world better.

Internally, encouragement is baked into every conversation we have with one another. Externally, each account manager is trained to actively offer constructive feedback and help every client capitalize on their strengths.

When you affirm the present, you inspire the future. Calling out the best in someone makes them feel valued for the things they’re already doing and inspires them to look for new ways to make the world even better.

Sweet Fish Media Values - WE WORK SMART (AND REALLY HARD TOO)

We’re always looking for new tools to help us become more efficient, but we’ll never sacrifice quality for the sake of automation.

We are committed to providing a high-quality service, focused on fostering meaningful relationships, so we’ll never cut corners on the work that needs a human touch.

When we use the right tools to streamline our internal workflow, we build repeatable, high-quality processes that can adapt and evolve as our business grows.

Sweet Fish Media Values - WE LISTEN FIRST AND TALK LATER

Have you met that random guy at the party who everyone avoids…because instead of listening to you, he’s thinking about what he’s gonna say next? Don’t be that guy.

We aren’t interested in fabricating one-sided conversations.

In fact, our entire content strategy hinges on listening to our ideal clients when we interview them on our podcast. Then we use their wisdom to create valuable content for our audience.

Whether you’re on our team, paying for our service, or simply consuming our content, the same truth applies:

Learning about you—who you are, what you need, and what you have to say—is our first priority.

Sweet Fish Media Values - WE PRACTICE WHAT WE PREACH

At Sweet Fish, we eat our own dog food. The service we provide to clients is the exact same process we use in our own business.

When we tell prospects about our strategy, we’re not just regurgitating a tired sales pitch. We know from experience that it works.

Sweet Fish Media Values - WE HIT CURVEBALLS (1)

Dumb stuff happens—how do you respond?

A bad attitude wrecks relationships, and being a jerk doesn’t really accomplish anything.

We believe that people are important, so we don’t “burn bridges” or complain when sh*t happens; we come up with solutions.

Sweet Fish Media Values - WE ARE HELL BENT ON GROWTH

Our entire team is focused on becoming better than we were yesterday. Not just in our work, but in how we operate as humans.

Whether we’re posing a thoughtful question to a mentor, asking a friend how we can love them better, or reading a blog post that makes us better at our job…our goal is the same:

We want to grow. We want to be better.

Sweet Fish Media Core Values

James Carbary
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on July 19, 2016 in B2B Sales, Blog Post, Content Marketing, Small Business Tips, Social Media, Time-Saving Tools

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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