3 Keys to Maximizing ROI on Your Email Marketing

In this episode we talk to Michael Barber, SVP & Chief Creative Officer at Godfrey.

Michael shares some surprising stats on the state of email as a marketing channel today & actionable steps on 3 key areas for getting the most out of your email marketing efforts

1) Authentication

2) Personalization

3) Measurement

For more on this topic, check out the blog post Michael mentions in this episode here: https://litmus.com/blog/holistic-email-metrics-matrix-are-you-seeing-the-whole-picture


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on April 1, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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