Jan shares his lessons learned from building a $30 MM company without funding rounds along the way:
- Spend money very conservatively in the early days
- Don’t try to build the perfect product before you take it to market
- Getting creative about building the team early on. This may include offering equity, finding creative ways to create & even housing early team members for a while.
- Once you get to the next level, think very critically about how your brand is infused into every customer experience touch point as you continue to grow. How we’re building our brand into each part of the customer experience.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).