4 Ways to Manage Chaos in a Fast-Growing Startup

In this episode we hear from Adam Goyette, VP of Marketing at G2 Crowd.

Why is this important to talk about?

  • there will always be some amount of chaos, never fully goes away (i.e. acquisitions you didn’t foresee), but you have to manage if you want a predictably scalable org
  • avoid employee burnout, tension between startup founders/execs (can thrive on chaos) & team members who want some sense of stability

1) One key is delegation – how do you think about doing this systematically?

2) Creating repeatable models for delegation & execution: starting with something once (i.e. webinar, event, campaign) then set benchmarks: understanding timelines, back into a project plan in the future
Gives you a place to start, then you can experiment with the “recipe”

3) Build out playbooks: example of Asana templates, checklists that you can copy, importance of communication & visibility into execution

4) pre-defining who owns which tasks, allows managers to avoid always getting into the weeds & manage the process as a whole


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on April 7, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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