4 Ways to Help Sales & Marketing Understand Each Other

In this episode we talk to Katie Bullard, President & Chief Growth Officer at DiscoverOrg.

Katie shares:

Why marketers need to understand the company’s sales compensation structure…and its effect on its salespeople.

Why marketers need to understand how Sales views accounts differently than Marketing.

What salespeople can learn about storytelling from Marketing.

How salespeople can embrace a data-driven approach like some of the best Marketing orgs.


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on April 5, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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