In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.
What is Agile?
Why should marketers care?
How can they implement Agile methodology?
1) Daily (or weekly) stand-ups
2) Backlog and task prioritization
3) Visual task board
4) Short-term projects (sprints)
5) Feedback loops (Kaizen)
Check out Moira’s LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).