In the first episode of the #ABM series, we talk about direct mail.
Because it’s making a comeback.
And there’s no one better to discuss this issue, then the direct mail champion himself Kris Rudeegraap, CEO at Sendoso. Well, there’s no one better than Kris and the person he interviewed, James Gilbert, Head of Global Marketing at CloudCherry.
In this episode they discuss the three pillars of direct mail (personalization, strong data, and marketing and sales alignment), and why it’s such a win for #ABM campaigns.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).