How to Get Started With Account-Based Marketing By Flipping Your Funnel

Account-based marketing all comes down to the hustle.

It takes time and intentionality, and is about connecting with the one instead of “spraying and praying” to the masses. Account-based marketing all starts with flipping your sales funnel on it’s head.

Nikki Nixon, Director of #FlipMyFunnel, shares her experience of flipping the sales funnel and how personalized videos and events launched their company.

You can find this interview, and many more, by subscribing to the Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Templates Hawke Media Radio New Quote

Templates Hawke Media Radio New Quote

Templates Hawke Media Radio New Quote

Paige Southard

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

Posted on May 10, 2016 in Content Marketing

Paige Southard

About the Author

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She's a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

Popular Posts

Back to Top