Account-based marketing all comes down to the hustle.
It takes time and intentionality, and is about connecting with the one instead of “spraying and praying” to the masses. Account-based marketing all starts with flipping your sales funnel on it’s head.
Nikki Nixon, Director of #FlipMyFunnel, shares her experience of flipping the sales funnel and how personalized videos and events launched their company.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.