Discovering what your audience wants is difficult.
Some markets are constantly growing and shifting, and a 6-month content map isn’t always the best strategy.
That’s where agile content marketing comes in. With agile, you can incrementally publish, learn, tweak, and improve your content. It gives you the flexibility to ebb and flow with a fluid audience.
In this episode, Kevin O’Malley, VP of Demand Generation at SalesLoft, discusses the benefits of agile content marketing and how to incorporate it in your organization.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.