Crazy authenticity is snapping a selfie of your family at the beach and emailing, “I’ll get back to you monday!” to a prospect.
Incredible story is saying, “I do this because it helped me overcome stuttering.”
Insane passion is when you can tell a prospect, “I’ve been doing this exact thing since I was 13.”
Trevor joined us on this episode to discuss the most underrated tools in business, and how you can use them to leverage your competitive advantage.
Doing the unscalable (so you can scale)
Finding what no competitor is doing, then doing it
Creating a sales team that’s drastically different than every other team in your space
How sales don’t close because buyers don’t trust the seller
Being memorable and authentic, and showing your passion
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We’ll never send you more than what you can read in < 1 minute. 🙂
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).