You could train for a marathon without a plan. Just be prepared to finish last, if at all. 😬 Think of your podcast marketing plan as your marathon training guide. Its purpose is to act as your...
Posts by Dan Sanchez
Your podcast is to your marketing strategy as Michael Scott is to The Office. Not the whole thing, but pretty damn important. When you launch a B2B podcast, there's a ton of potential for it to...
12 Ways to Promote Your Podcast Within Your Existing Marketing Channels
Podcast promotion is an art. Good promotion takes a single piece of content and transforms it into bite-sized value bombs. If you’re implementing a waterfall content strategy, your...
When our newest B2B Sales Show co-host Lori Richardson was asked to name a handful of female keynote speakers who could headline a sales kickoff, she had a hard time whittling it...
Why create an entire blog centered around manufacturing quotes and insights? Well, there are times I find the words of others express my thoughts better than anything I could say or write. It...
5 Metrics to Measure the Success of Your Podcast (Hint: Downloads Isn’t One of Them)
Any marketing executive worth their weight will be hyper-focused on one thing... ROI. Understanding if the benefit outweighs the cost of a specific marketing campaign or initiative. So why...