Author Archive:

#CX 18: No, Your Customer Isn’t Always Right

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jaime Casap, Chief Education Evangelist at Google about solving customer problems, asking better questions, serving all kinds of customers, and more.

A Pioneer’s Perspective on the Evolution of Modern Marketing

In this episode we talk to Jon Miller, CEO and Co-Founder at Engagio.

Why Selling with Empathy Is Self Care

In this episode we talk to Craig Klein, President and CEO at SalesNexus.

How to Leverage Lead Scoring to Speed Up Sales

In this episode we talk to David Thompson, CMO of Freshworks.

#Agency 5: Is Your Boat Sinking and Are You Overstaffed?

In this 5th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.

3 Effective Strategies to Nail Channel Marketing

In this episode we talk to Jennifer Waters, Director of Demand and Channel at Starshot Marketing.

Why Product is the New Marketing

In this episode we talk to Jake Sorofman, CMO at Pendo.io.

#NewPodcast: Creating Connections

In this episode of the #NewPodcast series, we share a part of the very first episode of Creating Connections with Tyler Lessard, VP of Marketing for Vidyard.

#Books 4: How the Fastest Growing Companies Create Predictable Revenue

In this 4th episode of the #Books Series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of “The Perfect Close”, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. 

What Marketers Need to Understand About The Sales Enablement Renaissance

In this episode we talk to Jake Braly, VP of Marketing at Highspot.

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