Author Archive:

Is Automated Marketing Turning Your Buyers Off?

In this episode we talk to Lindsay Cournoyer VP of Marketing at Axonify.

#WhyPodcastsWork 13: Why We’re Tripling Down on GaryVee’s Content Strategy

On this #WhyPodcastsWork episode, Logan Lyles — Dir. of Partnerships at Sweet Fish Media — explains we’re using GaryVee’s audio content strategy.

How to Apply Your Core Values to Every Area of Your Employee Lifecycle

In this episode we talk to Christina Luconi, Chief People Officer at Rapid7.

#ABM 4: 1 Non-Negotiable Every Company Must Have in Order to Nail ABM

In this 4th episode of the #ABM Series, Kris Rudeegraap talks to Ben Coffee, Head of Marketing Operations at LiveRamp.

How to Build Your Marketing Function from Scratch

In this episode we talk to Roshan Cariappa, Director of Marketing at Vymo.

#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information

In the fifth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., dives into a sometimes tricky marketing situation for B2B companies: Case studies.

3 Keys to Avoiding the Sales and Marketing Blame Game

In this episode we talk to Amanda Bohne, Vice President of Marketing at AppNeta.

#BehindTheCurtain 4: Drone-Dropping Employee Offer Letters

In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts on what is making us tick here at Sweet Fish Media.

3 Social Media Lessons from ESPN that Every B2B Marketer Can Use

In this episode we talk to Tyler Dimich, Senior Social Media Manager at ESPN.

Lead Gen Techniques That Must Stop Now Please

In this episode we talk to Steve Baruch, EVP, Chief Strategy and Marketing Officer at MSC Industrial Supply.

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