Author Archive:

What You Need To Know About Building a Content Network

In this episode we talk to Gail Axelrod, Content & PR Manager at OpenView. You can find this interview, and many more, by subscribing to the The Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here. Paige SouthardPaige is Marketing Director at Sweet Fish Media,…

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Tools & Tips To Fine Tune Your Content Distribution Strategy

If you think about distribution as one of the last elements of your content strategy, then this episode will challenge that way of thinking.

Distribution is just as important as the content itself, and it needs to be included in the process even before you even type the first few words.

Learn how to strategically distribute content through earned, owned, and paid media channels.

The Effectiveness of Email Personalization in Sales and Marketing

Email personalization goes beyond using a recipient’s first name.

You need to think about how that person best receives content.

In this episode, Reyndert Coppelmans, discusses email personalization and ways to differentiate your emails using different tools & persuasion styles.

3 Pillars For Meaningful Content Every Content Marketer Should Know

A quality content marketing strategy is a powerful tool you hold in your hands.

It is a responsibility that’s best not to be abused, and the more companies understand that, the better the content will be.

Learn ideologies to ensure a high level of quality in your content.

How This Company Outsources 90% of Their Content

Building your content marketing strategy can be daunting.

Between blogs, vlogs, podcasts, webinars, ebooks, infographics, cheat sheets, and case studies, it can be helpful to know what’s been a success or a waste of time for other companies.

Learn the tactics and best practices that grew this company’s web traffic from 20 to 6,000 sessions per week.

3 Essential KPIs to Track Today

At first glance, metrics can look like a mad jumble of numbers.

With so many to choose from, how do you know which ones to track and how to get the most out of the numbers?

Creative Content Marketing Tactics For the Top of Your Funnel

The white noise of content marketing is deafening to your ideal customers.

If you’re going to differentiate yourself in the market, you have to get creative.

Learn creative tactics and strategic moves to stand out and fuel your funnel.

Everything You Need to Know About Agile Content Marketing

Discovering what your audience wants is difficult, and a 6-month content map isn’t always the best strategy.

That’s where agile content marketing comes in.

Learn the benefits of agile and how you can incorporate it in your organization.

Rogue Blogging: How to Build Relationships Through Your Blog

People are leery to engage with a corporate blog if they think they’re being sold something.

Your blog should be a tool to establish trust, build rapport with your audience, and experiment with new ideas.

Discover this creative blog strategy in this week’s episode.

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