Author Archive:

Why Experimenting With Your Blog Persona Can Reap Big Rewards

Don’t put your blog in a box.

Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.

Learn how this Hubspotter skyrocketed their sales blog by experimenting with their persona and content.

How Content Can Nurture Leads In All Stages of The Sales Cycle

You need to be asking yourself “How can I make the consumer’s job easier [with every piece of content]?”

Content gives you the ability to add value or a little boost to the consumer’s day.

Learn how content can help strategically nurture leads throughout the entire sales cycle.

How to Get Started With Account-Based Marketing By Flipping Your Funnel

Account-based marketing all comes down to the hustle.

It takes time and intentionality, and is about connecting with the one instead of “spraying and praying” to the masses.

Learn how this company grew by flipping their sales funnel on its head.

Marketing is Dying and What To Do About It

A new wave of of content marketing is upon us and most marketers don’t realize they’re drowning.

Companies need to align sales and marketing processes to be data-driven in order to stay at the top of the heap.

Gain insight into the future of marketing and the direction marketers need to take in this episode.

How Canva Grew Their Blog to 1 Million Visits a Month

Your blog might be something you can tip your hat to, but it can do better.

Don’t settle for good, shoot for awesome.

In this episode, Tom Slack, Growth Marketer at Canva, shares strategies that can give your blog that extra boost.

How a Podcast Can Feed Your Content Creation Strategy (a 6-Step Process)

Podcasts are content gold mines. Easily absorbable, they feel more personal to the listener and are inexpensive to produce.

In this post, we dive into how you can turn your podcast into the anchor of your content creation strategy.

17 of the Best Podcasts for Entrepreneurs

This list of podcasts is a well-rounded curriculum for entrepreneurs and marketers looking for expert advice.

Whether you’re building products or expanding your reach through social media, there is a ton of content for you in this list of podcasts.

11 Creative Ways To Engage Your Email List

Too many companies do not engage their email lists. Learn creative ways on how to not only remain in your subscribers’ inboxes, but also create a two-way conversation.

14 Ideas For Insanely Effective Lead Magnets

Generating leads from your website can be really hard. So how are the online marketing juggernauts collecting thousands of leads each month?

The simple answer is this: they’re using insanely effective lead magnets.

Here are 14 lead magnets that you can implement on your website today.

Publishing to LinkedIn

4 Compelling Reasons You Should Be Publishing Content on LinkedIn

LinkedIn can sometimes feel like just another social network you have to keep up with. Currently, the average post on LinkedIn reaches professionals in 21 industries across 9 countries. Now that’s a network to tap into!

If that’s not enough, here are four more reasons you should be publishing on LinkedIn.

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