Most likely, your salespeople talk more about your business than the prospect’s problems. Business owners don’t want to be pummelled with numbers and technical talk: they want you to solve their problems.
After interviewing Matt Remuzzi, founder of the bookkeeping service CapForge.com and exceptionally good at closing deals, we came away with four things your salespeople can do to turn prospects into customers.
Every sales process has underlying assumptions.
Your sales team must assume the customer either understands their own problems fully, partially, or not at all. The question is, are those assumptions correct?
If we take a minute to follow his historical outline, you’ll be able to see whether your sales process is stuck in the past—or ready to address the modern customer’s needs.
Content marketing is seriously effective for real estate agents (and you can prove it).
If you can establish yourself as a trusted individual or agency that provides helpful resources to your community, people will line up to work with you. And creating helpful content is the best way to earn trust.
So for the real estate agent (or any other entrepreneur), these 7 WordPress plugins are pure gold. Every WordPress site should be using them.