How to Build a Sales Machine With Content Marketing

Content marketing in the B2B world is tough.

In a Content Marketing Institute study, they found that 62% of B2B content marketers say producing engaging content is their greatest challenge.

How do you create content that doesn’t point to your product with a giant foam finger, but still guides people into your funnel? You ask the right questions.

In this episode Nick Raithel, Commander in Chief at Content Corps, shares three critical questions to ask to ensure your B2B content marketing strategy fuels your funnel. He also shares a link for B2B Growth listeners that includes an expanded list of questions and strategies.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Episode 109 Quote 1

Episode 109 Quote 2

Posted on June 28, 2016 in B2B Sales

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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