Content marketing in the B2B world is tough.
In a Content Marketing Institute study, they found that 62% of B2B content marketers say producing engaging content is their greatest challenge.
How do you create content that doesn’t point to your product with a giant foam finger, but still guides people into your funnel? You ask the right questions.
In this episode Nick Raithel, Commander in Chief at Content Corps, shares three critical questions to ask to ensure your B2B content marketing strategy fuels your funnel. He also shares a link for B2B Growth listeners that includes an expanded list of questions and strategies.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).