Cold calls are often answered with aversion.
Prospects zone into the yes/no script, itching for the moment they can hang up the phone. So how does a SDR break through?
Reps need to sell the meeting before they can sell their product.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).