B2B Prospecting: How to Sell The Meeting Before You Sell Your Product

Cold calls are often answered with aversion.

Prospects zone into the yes/no script, itching for the moment they can hang up the phone. So how does a SDR break through?

Reps need to sell the meeting before they can sell their product.

In this episode, Jim Brown, Executive VP of Sales at Statwax, shares the secret to getting your prospects to talk to you and how to overcome objections.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Episode 172 Quote 1

Episode 172 Quote 2

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on August 30, 2016 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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