Since the ‘80s, video (along with anything else new) was going to “kill radio.”
Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).